Promotions and deals aren’t the only things that attract people, your retail lighting should define and accent the store too. Creating a welcoming space is as important as picking up the perfect products for your store. The lights can pull visitors in, keep them focused, guide them through your store, and save you money all at the same time, but only if you choose great lighting!
You might need some assistance if you want to embellish your place or switch to smart lighting solutions. In this quick read, we’ll go over why it’s important to install LED lights in your retail spaces and the perks they can provide. You will also get to know some common dos and don’ts to bear in mind while doing so. So, continue reading to learn further about retail lighting.
What Lighting Is Used In Retail Stores?
The way you accent your storefront, or retail chain can make a big difference in how lucrative you are. Contemporary lighting design, combined with some of the most up-to-date lighting systems and LEDs, can create your store more pleasant, your items more appealing, your employees more productive, and help you save money on energy in the big scheme of things. We’ll go through some of the most compelling reasons to install LED lighting in your retail establishment below.
- LED bulbs generate less heat than conventional or fluorescent lamps, allowing stores to save energy costs
- They endure significantly longer than traditional light bulbs.
- It welcomes customers with a bright ambiance, making the product display and selection easier
- These lighting products allow food to stay fresh for longer due to the reduced heat.
- Employee productivity also enhances when the proper and bright lighting options are used
- LED lights are available in many color spectrums and serve as a mood lighting source too
Now that we know the importance of switching to LED lighting for retail stores, let us guide you through the most common do’s and don’ts of retail lighting.
What Needs To Be Done In Retail Lighting?
1. Use layer lighting to liven the customer experience
The color temperature you select will be determined by the mood and buying experience you want to provide your consumers. When you combine the cozy furniture arrangement and music, it’s completely obvious that the purpose is to get consumers to hang out, loosen up, and spend a lot of time in their store.
According to rationality, the longer you stay in a store, the more likely users are to purchase something. To highlight the wide range of things you provide, your stores should be lit with brilliant natural white light. If the lighting at a store is insufficient, customers will have difficulty finding the right product or recognizing the color of their choice.
The lighting you use should complement the items you’re trying to offload. It’s a good idea to use lighting to up the tone, as long as the mood doesn’t interfere with the work, for example installing LED spotlights or panel lights can be a good choice.
2. Take into account how daylight affects your space
In comparison to warm white LEDs and incandescent sources, daylight has a cool color temperature. You’ll have to struggle with daylight to keep your goods front and center. Consider using a cool color temperature for the shop fronts to mimic daylight, or better yet, an adjustable white luminaire, which enables you to modify the color temperature to compliment daytime (cool white) or evening (warmer white) illumination.
3. Check the colours and tones you pick
Consider the colors and finishes you choose for your materials as it affects the brightness of your space. The ceilings and walls of a room can be painted matte white to make it feel clean and airy. Consider painting the ceiling black if you want a space to feel intense and intimate.
Just keep in mind that doing so will necessitate allowing for additional light to help your product stand out. Shiny vs. matte materials will also make a significant difference, as shiny materials reflect light and add “radiance,” but they can also reflect spotlights and LEDs, which can be unpleasant.
4. Plan a system that is simple to maintain
Trimless installations and linear LEDs are popular lighting trends right now, but many of these lights require specific assembly. Previously, upgrading retail lighting entailed only unscrewing and changing a bulb. Almost all the fixtures today use remote drivers, which necessitates the use of particular LED modules.
Drivers and specialty equipment should be stored in easily accessible locations with simple fittings. In simple terms, changing a single light bulb shouldn’t require pulling down the whole ceiling.
5. Remember to consider glares and reflections
Lighting is about how you use a bulb or fixture as much as it is about the product you use. It’s preferable not to shine lights in clients’ eyes if your aim is to build an attractive ambiance that helps them shop freely. The lights should be aimed at or above the item you’re selling. It should also radiate the best in the direction you want them to go. Take into account where any glass or shiny surfaces are positioned. Diffusing coverings or lenses should be used on lights if practical and necessary.
What Need Not To Be Done In Retail Lighting?
1. Overlighting the place
While having a good retail lighting system can help in a variety of ways, it’s important to recognize how many is too many. Don’t overwhelm customers with bright lights all over the place, too many distinctive lighting goods, or too many colors can often make your place look tacky.
2. Using same intensity of light everywhere
Choose which part of sections you wish to be illuminated by your LED lights. Backstock, for example, does not require illumination. It’s critical to properly illuminate what your customers will see right off the bat, but don’t stress about what isn’t meant to be seen.
To draw shoppers’ attention to the specific items, such as newcomers and bestsellers, different lighting such as LED spotlights, track lights, or even COB lights in the cabinets can be implemented. For fitting rooms, you’ll generally want to employ a variety of LED lights, such as LED panels or surface panel lights.
3. Unable to emphasize on the areas to be focussed
Ceiling lighting should never be used to neutralize the features of the new products. A major mistake in today’s retail establishments is overusing general lights, which discourages shoppers from being pulled to the things you want them to focus on. The basic line is that a retail store’s lighting should not be consistent.
4. Inconsistent contrast
Continuing from the preceding issue, some retailers fail to use lighting contrast in a way that draws shoppers to specific areas of their store. As a result, while the uniform lighting hasn’t hampered their capacity to shift an appropriate number of employees between their locations, the lack of contrast makes it difficult to drive sales strategically.
Finally, we’d like to suggest that you use your imagination when it comes to lighting. Continue to experiment with different LED lights and try as many as you can (just remember the Don’ts), or hire a lighting expert to jazz up your store for you.
We hope that this post has provided you with some insight into retail lighting and that you now understand what you should and should not do. In our lighting selection, you’ll find some fantastic lighting solutions as well as any current promotions.
You can also reach out to our professionals for extra assistance or read more blogs to have a better understanding.